How to Design Packaging Cartons and Boxes

Commodity packaging can be divided into two main categories: transportation packaging and sales packaging. Sales packaging is the packaging that directly interacts with and is used by consumers. In addition to functional requirements, sales packaging should also have strong artistic appeal, with its form and design meeting the needs of science, beauty, and marketability.

When designing, one must consider not only the scientific rationality of the design, but also the beauty of the appearance and decoration. Excellent packaging design, appearance, and description can not only contain and protect the goods, beautify the products, and promote their sales, but also be convenient for carrying, using, displaying, and transporting.

The decorative function of paperboard packaging is playing an increasingly important role in product promotion, and excellent packaging design is an important step in building promotional power and enhancing brand image. Decorative design is the content of packaging visual design, referring to the surface design of the packaging, including the specific use of color, graphics, text, brand trademarks, barcodes, etc. to achieve the goal of beautifying and promoting the product.

For sales paperboard packaging design, the principles of "eye-catching, informative, and appealing" should be followed:

1. Eye-catching: The packaging should combine novel and distinctive shapes, vibrant and dazzling colors, and beautiful and exquisite graphics to make consumers deeply attracted at first sight.

2. Informative: The packaging should accurately convey the product image, allowing consumers to clearly understand the product through windows, product graphics, photos, and concise text descriptions.

3. Appealing: The shape, color, graphics, and materials of the packaging should evoke a sense of liking. Appealing comes from both functionality (meeting consumers' various needs) and sensory experience (the emotional association with individual and environmental factors, such as color preferences by gender or ethnicity).

In paperbox packaging decoration design, the designer should fully consider the rules of abstract color representation, so that the colors can well reflect the characteristics of the product, arouse consumers' purchase desire, and meet the needs of different consumer groups in the market. Attention should be paid to the distribution of warm and cool colors, color harmony, contrast, and separation, so that they are well integrated into the overall packaging.

Additionally, distinctive packaging shapes can be achieved through functional design (such as handles, ventilation holes, self-folding box adhesive strips), feature design (such as cut corners, hollowing, supports), and appearance design (non-columnar, non-planar), to create packaging that is complex in style, beautiful in appearance, exquisite in design, and diverse in method, attracting consumers' attention.

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